Building event programs for charities is a passion of Fifth Element Group. To help make differences in people's lives and capturing a moment in time, charitable events engages the community, but also does so much more for lives in need. The term 'If you build it, they will come', is a line from one of my favourite movies of all time - Field of Dreams. Does this hold up for event campaigns? We build playgrounds for guests to play with some of the most over the top designs and

The events industry has drastically changed over the last decade. From its infancy, events have always been about the look and feel of the room, the entertainment and delicious food. It still is, but rather the typical design of corporate events, the new normal is quickly shifting towards the sharing of information by guests themselves. Through panel discussions, focused education and engaging international summits, events are morphing into multi-day programs where attendees